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Tuesday, 10 January 2017

Evolution of Online Shopping in India

The evolution of internet has influenced every single aspect of our lives whether it is online banking, online shopping or making online payments for your utilities. The concept of online shopping has started more than a decade ago in various developed countries of the world.
However, online shopping in India started a few years ago and it took about a couple of years to establish themselves. There were various factors and issues that restricted online shopping from gaining popularity in India but gradually most the issues have been sorted out. The number of online shopping websites has increased in numbers and most of them are flourishing with increasing number of customers looking to shop online.
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The primary challenge for the online shopping websites in India was to promote this idea of online shopping among Indian consumers. India has a huge base of consumers but everyone was used to buying things offline. In fact, consumers did not even know that there existed something like online shipping. Only a few customers knew about the world of online shopping that was limited to only a few countries except India. Yes, there were some websites related to shopping online shopping online India websites, which operates globally, but there were only few customers, who had ever tried shopping on any of these websites.
There was another major hurdle for online shopping websites to convince customers that it was easy, safe, comfortable and profitable to buy online. It was obviously very difficult to establish a new concept of online shopping and encourage people to go for it instead of traditional way of shopping offline. Smart-phones were not very common with the middle class population of India who mattered most for the success of online shopping in various regions of India.
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Along with this, the people did not have an easy access to internet connectivity. Online shopping requires a customer to stay connected round the clock to know about the offers and checkout the complete range of products. Positively, shopping in India online has managed to overcome most of these hurdles with innovative strategies and promotional offers. Shopping Online in India is still a mix of online and offline shopping but the scenario has changed significantly in the last few years. A large number of people are now willing to shop online as they have the facility of smart-phones with online shopping applications and facilities like Cash on Delivery, Free Shipping, and Easy Replacement and lots more.
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